MCDONALDS – APP
The most famous character in the world of burgers is not lonely anymore – a while ago Ronald McDonald was joined by a second mascot of the brand called Happy!
This smiling character became the focus of the new McDonald’s app for children (Saudi Arabia), fully implemented by Lemon & Orange team.
The app takes advantage of the possibilities provided by Augmented Reality technology. It allows to animate the mascot crayoned-in by the kids – we can see Happy at a birthday party or in the role of a popstar, colored in the same way children did on paper.
It is possible to color the character within the app or use a special scanner – by pointing it to special markers, you can display Happy doing funny poses.
The markers and coloring books will be available in selected McDonald’s ME restaurants to ensure that their youngest guests have a great time. Of course, it is also possible to print out drawings directly from the app level, so the fun can continue at home.
Moreover, the app allows children to participate in a contest for the best colored-in drawing, supported by locally organized events in specific restaurants. The app also features latest editions of children’s magazine published by McDonald’s ME.